The custody of assets is through Pershing LLC, a subsidiary of Bank of New York Mellon. Bank of New York Mellon Corporation ranks as one of the strongest financial institutions in the world, ranking in the top tier of commercial banks, in terms of market capitalization and assets under custody. Pershing is a member of Securities Investor Protection Corporation (SIPC) which protects securities invested in their member financial institutions, for amounts up to $500,000 (including $250,000in cash claims). For added customer safety, Pershing maintains additional protection with Lloyds of London. This insurance protection coverage offer is among the highest level of protection in the industry. For detailed information, read this.